A 23-year-old, designer Indy Mellink, from the Netherlands, had always been a fan of card games.
During the pandemic lockdown, Indy had a surprising epiphany about the
deck of cards used everywhere. She noticed how the values of the Kings and
Queens were based on the gender, obviously the queen’s ranked lower. She
immediately discussed this with her family who encouraged her to come up
with something more inclusive alternative herself.
Moreover it just had white figures with no representative of people of color.
Indy’s novel solution of replacing face cards with golden, silver and bronze colors solved both the issues with single hand. Initially, she designed them on her laptop and ordered 4 sets for herself. But her friends and family just loved it so much, she ordered 50 and then a batch of 500.
In addition to that, when she uploaded the pictures of the cards on social media, requests just started flooding from lots of people. She then set up an official YouTube channel, Instagram account to promote her ‘GSB Play cards’.
The response from the people have been so overwhelming, that she has already shipped 1.5k cards to people from Belgium, Germany, France, as well as the United States.
Many people applauded her approach to break gender stereotypes and racism.
But many weren’t as impressed
But Cindy was undeterred and said: why should the King have a higher position than the Queen? Why should the King, Queen, and Jack be white? However, rather than complicating the sex and race inequality debate even more, they decided to remove the gender and race factor as a whole and to introduce a common, universally-known ranking system. All the other cards in the deck were the same as usual. That card pack was designed with the passion to fight for equality in gender as well as race. Their goal was for everyone to feel comfortable while playing cards.
Moreover, the profit generated from the purchase would be utilized in dealing with more such inequalities in the future.