Mattel has created a line of 10 new Barbie dolls, in an approach to make black girls feel more represented. Coincidently it is ‘Black History Month’ which is celebrated in the month of February, every year, in the United States.
Mattel, which is Barbie’s parent company had collaborated with talented costume designer Shiona Turini to create a new line of realistic dolls with different skin tones, hairstyles, and body types. To explain it further, Barbie dolls just got a whole lot more inclusive for people of color.
According to the designer, she was over the Moon that Barbie approached her for this project. She noted that her “childhood dreams” came true.
“My vision was to style diverse and realistic Barbie dolls in bold looks with themes seen throughout my work, like contrasting snakeskin and leopard, challenging traditional uniformity. I grew up obsessed with Barbie and while she was one of my first fashion icons, I clearly remember searching shelves for girl’s toys that looked like me and coming up empty- handed,” she wrote on Instagram.
The very first black doll Barbie had made, was recently brought back for its 40th anniversary. The thing that had most inspired the designer was the first black Barbie,released in 1980. The doll wore a sparkling red dress and flaunted an Afro hairstyle.
Mattel has been adopting more and more inclusivity in the Barbie makeovers. Recently, it had released a gender-neutral doll, created the Barbie Wellness line, and created Judge Barbie.
In 2018, in time for International Women’s Day, Mattel had brought forth a line of 17 dolls from different backgrounds to celebrate extraordinary women, aka ‘sheroes.’ Some of the women that Barbie looks up to are Amelia Earhart and Frida Kahlo.